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The Disability
Discrimination Act now affects every business in the UK whose customers
have direct contact with them via their shops, retail branches or
offices. It was first introduced in 1995 with the aim of ending the
discrimination faced by many disabled people when going about their
daily lives.
In a nutshell, any
business that provides a product or service to the general public needs
to make sure that they comply with the Act - because since October 2004
it's the law. That means making reasonable adjustments to premises so
that they can be easily accessed by the five million or so people in the
UK classified as having a disability.
At Current
Thinking, we've spent the past few years designing and developing a
number of products that help you to serve disabled, elderly or infirm
customers that much better. Because it's not just a matter of complying
with the law, it's a matter of common courtesy plus good business sense
For many successful
businesses, complying with the requirements of the Disability
Discrimination Act means doing more than simply installing ramps to
enable wheelchair users access to your premises. You need to make sure
that people with other forms of disability are similarly looked after.
For example, the partially sighted and the hard of hearing.
 With
this in mind, we have developed two special DDA Care Kits designed to
help you to assist
customers. The Care Kit comes in a lightweight carrying case that can be
kept both in branch as well as taken out on the road for use by
salesmen.
Each kit consists of a
clipboard loop amplifier, text magnifiers, a pen holder, a clip board to
rest on, and handy templates that make writing out cheques, forms and
documents that much easier. It includes clever devices such as a pen
magnifier that allows a person to easily read what they are writing.
To comply with the
recently introduced measures of the Disability Discrimination Act,
businesses
that deal directly with its customers must ensure that the design and
construction of its premises do not discriminate against those with a
disability. That includes making provision for counter top services for
people who may be in a wheelchair.
The good news is
that there's no need to rip out your existing fittings and install
all-new lower counters. Instead, we've designed and developed an
ingenious system of fold down counters that can easily be attached to
existing fixtures. The result? A far better and more convenient service
for disabled customers and a more practical and cost-efficient way for
you to comply with the law.
The counter is available in two types,
fixed and adjustable, and each kit comes complete with a counter
induction loop amplifier (ET20EC) for complete compliance from a single
supplier
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